Kinshipped launched in 2019 to provide the greetings and stationery market with something they’d never seen before – simplicity in design, and sustainability at the core. Fast forward to 2024, Kinshipped is now stocked in over 650 stockists worldwide. Founder Kayleigh McCardle wanted cards that sat nicely within the home, and wrap that reflected personal style and felt this should not come at a cost for the planet.

Happily, they pushed and pioneered, often at their own cost, and can now feel very proud of how far the industry has come overall. There’s still a far way to go, but we hope to continue to lead by example.

Sustainability is so important to Kinshipped, they decided to bring it to the gifting and greeting card market and show everyone it can be done sustainable and without plastic.

Since their first industry conference, where they stood up and questioned the use of single use, plastic cellos, they have never looked back and now continue to delight in delivering paper goods for those with a more discerning palette.